The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.
Here are a few lessons from the book that helped me spread my own thoughts:
1. Once an idea reaches the tipping point, it spreads like fire.
2. Three kinds of people are responsible for getting ideas to tip.
3. Without stickiness, no idea will ever tip.